Madonna Partners With Beeple To Enter The NFT Space
Madonna officially introduced the NFT collection on Monday after a year of work in collaboration with Beeple, or Mike Winkelmann, a remarkable figure in the NFT sector.
The three special single-edition drops, entitled “Mother of Creation,” feature natural life, aesthetic nudity, and technological creatures, all of which are designated NSFW.
The collection consists of three videos with a similar theme placed in distinct settings: Mother of Nature, Mother of Evolution, and Mother of Technology.
Madonna Hits the NFT Market
Due to provocative visuals of a naked woman giving birth to mechanical flora and fauna in three separate settings: city collapse, hospital, and nature, the digital videos have aroused controversy.
The collection honors the role of motherhood and conveys a message of hope and innovative breakthroughs.
Speaking on the result of a yearlong partnership with Madonna, Beeple commented,
“This is such an absolute, insane honor…I don’t do many collaborations. This is probably the only one I will do for a very long time.”
After the drop, the team expects to launch the NFT auction later this week, starting on Wednesday, May 11. The event is set to open on the SuperRare NFT marketplace from Wednesday to Friday.
Racy Content
Eroticism in art is a divisive topic. When this concept is applied to digital art or NFTs, it becomes much more controversial.
Whether or not the artists and creators strive to deliver thoughtful messages for a good cause, there is always a tiny line between virtual and vice.
Madonna, on the other hand, made it plain that the provocative aspect of the NFT collection is applied with multi-layered subtlety.
She commented,
“I never want to be provocative just for the sake of provocation. They stand for hope. They stand for technology.”
According to the team, proceeds of the auction will be contributed to three non-profits including the Voices of Children Foundation, the City of Joy Foundation, and Black Mama’s Bail Out.
These organizations are devoted to providing support and improving the lives of those affected by the Ukraine war, violence victims, and incarcerated caregivers, respectively.
Will The Move Revive The Market?
Madonna first announced her involvement in the NFT and Metaverse in March when she purchased NFT number #4988 from the Bored Ape Yacht Club (BAYC). In an Instagram post, the pop queen expressed her excitement at the news.
The transaction was done through a representative, MoonPay, a firm that pays for high-value NFTs on behalf of celebrities.
Moonpay purchased NFT Bored Ape #498
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