Nissan & Toyota Race Into The Metaverse
The latest names to join the Metaverse race amid rising industry excitement are Japan’s auto manufacturing giants Nissan and Toyota.
Imagine that you can attend a car exhibition in Tokyo or participate in a virtual meeting from anywhere in the world. These extraordinary experiences will soon become a reality, as Nissan and Toyota aim to provide customers with virtual adventures.
Nissan and Toyota See The Potential of the Metaverse
The two giants, however, tap into the technology in different ways. With Nissan, it’s all about a virtual reality version of Nissan showroom, which is set to launch in Ginza, Tokyo. Nissan and the American platform VRChat have also collaborated on the establishment.
Several virtual showrooms, automobile releases, and other activities will take place in the VR space. This VR area will also have the new SUV-like electric automobile Ariya.
Nissan announced the integration of Invisible-to-Visible, an augmented reality interface that connects to the Metaverse, on its official website.
The advancement of technology has produced an infinite number of opportunities for services and communications that will make driving more convenient, pleasant, and fun.
Toyota is Going Remote
As for Toyota’s vision, the Metaverse presence is mainly focused on developing a remote working environment for several of its divisions and subsidiaries through virtual workplace.
As a result, employees can utilize avatars to engage in corporate meetings, wander around the office, and talk with one another. Due to the Covid-19 pandemic’s restrictions, this new Toyota workspace was implemented.
However, the team now intends to broaden its scope.
“As more people are working from home because of the coronavirus, we are offering young employees and others communication options within the company,” according to the company’s representative.
Unlike Hyundai, which previously announced a collaboration with Meta Kongz to develop a community-based NFT market and issue numerous NFT items.
Japan Loves the Metaverse
Virtual reality and virtual space are the target of the Japanese big players.
However, this does not mean that brands are not interested in NFT. Nissan Canada held an auction of NFT digital art inspired by the 2021 GT-R NISMO, which included keys to a brand new vehicle, in October 2021.
The auction’s purpose was most likely donation, as Nissan Canada contributed all revenues exceeding $280,000 reserve to charity.
According to Ken Hearn, Nissan Canada’s Director of Marketing, the auction was the brand’s first attempt to “do something out of the box, something reflective of Nissan’s innovative spirit.
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