Making good on an announcement last week, Rolling Stone has entered the NFT market today by auctioning two digital magazine covers created in partnership with Bored Ape Yacht Club (BAYC), the headline-grabbing, primate-themed digital art collection that has generated around $1 billion in secondary trading volume to date.
The collaboration between the magazine and the red-hot NFT collective debuted in physical form a week ago, with the instant sale of 2,500 limited-edition paper zines featuring a Bored Ape on the iconic Rolling Stone magazine cover.
That same magazine cover is now on auction as an NFT, with bidding currently taking place on the digital art marketplace SuperRare. The auction began this morning and will last five days. Within the opening moments of the auction, bidding for the piece had eclipsed 10 ETH, or just over $47,000 at the time of publication. Bidding for another Rolling Stone magazine cover NFT featuring a “Mutant Ape” went live on SuperRare simultaneously; it will also last five days.