South Korean Game Developer KRAFTON Joins Metaverse

According to a South Korean media outlet, Krafton — the well-known online game developer and distributor — made an indirect investment in the interactive virtual world — the metaverse.

The sources revealed that Krafton made an investment in ZEPETO, a Korean metaverse (3D virtual space) service. Experts believe that Krafton has made a serious commitment to the metaverse business.

Krafton Invests In Metaverse Tech

Krafton, the leading video game distributor, made an outstanding move towards the metaverse in July and the confirmation came just now, with no big promotion or hints. According to Krafton’s representative, the investment in Naver Z is valued at 5 billion Korean won (approximately US$4.2 million).

Naver Z, a subsidiary of Naver Corporation — Korea’s major web portal — has developed the social application Zepeto, which includes a 3D character design feature based on the player’s own face, as well as a set of facial expressions.

Krafton Inc, formerly Bluehole, was founded in 2007 by Chang Byung-Gyu, as the company behind one of the biggest blockbuster games in the gaming industry, PlayerUnknown’s Battlegrounds, or so-called PUBG. This cult game is well-known among gamers..

By the end of 2020, PUBG Corporation, the creator of PUBG Mobile, has officially merged into Krafton Inc. This is the company behind titles such as Tera and PlayerUnknown’s Battlegrounds. Following this move, Krafton will completely manage PUBG Corporation under the new name: PUBG Studio.

This is a promising sign for PUBG fans.

The merger of PUBG Corporation (now PUBG Studio) with Krafton provides new development opportunities for this company, giving them more flexibility when scoping the direction of games, typically PUBG.

From 2017 to the present, the battle royale game series has grown significantly and has remained one of the mainstay game lines.

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