Welcome to the “Budverse” Budweiser Releases its First NFT Collectibles
Digital transformation has laid the ground for new assets in the modern economy. As we move forward to the end of 2021 — a year of new trends — the hype around NFTs and the increased interest of companies in unique digital assets show no sign of cooling down.
The strong development of NFTs is opening up new solutions for all aspects of marketing. Among the new supporters of this trend, Budweiser is the latest brand to attract attention as it enters the world of NFTs.
Budweiser and NFTs
Budweiser is introducing its own NFTs, which will be the first leap in the company’s larger crypto ambitions. Cyber Monday marked the debut of Budweiser’s first series of NFTs: Budverse Cans: Heritage Collection, today.
The series will span 1,936 individual NFT collections, alluding to the year the companies began releasing canned beer. Each NFT will include vintage photos, advertising, and historical chart design elements from the brand.
“Now you can own a piece of history and a collectible that gives you access to the future of Budverse,” according to the company official statement on their website.
Each owner of NFT will grant access to unannounced benefits. By owning these NFTs, owners get “key to Budverse and can unlock exclusive benefits, rewards, and surprises.” These benefits, however, are applicable to legal drinking age owners.
The Budverse Cans will be sold in two rarity levels, with Core Boxes available for $499 each and Gold Cans selling for $999 each. Further details regarding the marketplace to sell these NFTs as well as the blockchain network they will be minted on has yet to be disclosed.
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